At Panta Rhei, we believe that a video should be as short as possible, especially online and in email campaigns. People are more likely to click on a short video, more likely to watch it to the end and more likely to share it with others. The average length of the most popular YouTube videos in 2014 was 2:54 (AdWeek). Online you have to get your key message out quickly.
Panta Rhei videos are succinct. Tutorials may be quite lengthy (but since a shorter module makes the product seem simpler to use, it’s always worth one more pass with the red pen). Webinars and training talks work well at 18 to 20 minutes, as long as they don’t bore or lose energy. A rousing 3-minute video is great to open a meeting while a 4-minute call to action can add value to a fundraising event. Whatever the venue, Panta Rhei can create a clear, concise, creative video that builds your brand.
– Forrester Research